The Strategy Analysis Of GH Company----a Domestic IT Chain Retail Company

IT Retail Industry has developed for many years and become more mature, thus the competition is extremely intense, which cause the decrease of sales amount and profit and the increase of the cost and the risk. All in all, IT retail industry faces serious challenges. Only one company with distinct strategy can survive. So GH Company has to take advantage of the opportunity, make and implement the correct strategy. Combining the advantages of the company with the opportunities is the only way to achieve the marketing target and win the competition. This paper contains five parts:the first, the background, research purpose and significance of this paper; the second, introduce the theory, function and other factors; the third, analyze the environment and current problems; the fourth, giving the reasonable suggestions and describe how to achieve the strategic objectives. And the fifth is summarization.