Research On Sustainable Development Of The Rural Tourism Industry In Tai’an City

Rural tourism is based on the country, serving the city of new industries, but also the construction of modern rural boosting the important content of new rural construction. The development of rural tourism investment little, benefit is apparent, and is able to use our rich tourist resources and labor resources, to realize the sustainable development to make contribution. Therefore, the current development of rural tourism the sense is far-reaching and great. In this paper, in reference to the large number of domestic and foreign literatures, on China’s rural tourism problems in-depth analysis, find out the crux of the problem, combined with the Tai’an city rural tourism the status quo, and makes full use of the foreign rural tourism especially western developed country advanced experience and mode of operation, and compare it with other existing tourism manner. Contrastive analysis, active exploration of Tai’an rural tourism sustainable development mode of operation.This paper mainly used literature collection, grasp the current domestic and foreign research on rural tourism the main theory achievement and development of rural tourism, this paper defines the concept of rural tourism at home and abroad are reviewed, the research trends and development process; the use of SWOT analysis, to Tai’an city the development of rural tourism economy advantage, disadvantage and face opportunity and existing problems of research and analysis, to clarify Tai’an rural tourism industry sustainable development train of thought and choice of sustainable development new pattern to lay the foundation. The rural tourism industry sustainable development related theory analysis, combined with the Tai’an city rural tourism project construction typical case of Tai’an City, Put forward to promote Tai’an rural tourism sustainable development countermeasures.Through analysis and study to obtain the following conclusion:(1)agricultural tourism is the agriculture and tourism together, use of agricultural landscape and rural space to attract tourists, tour, taste, leisure, shopping experience, a kind of new-style agriculture management form, namely with farming, forest, herd, deputy, fisheries and other extensive agricultural resources based on the development of tourism products, and provide the special service for the tourist’s tourism industry collectively, also known as sightseeing agriculture, tourism agriculture, rural tourism.(2) Domestic and foreign researchers theoretical perspectives, this paper argues that the present rural tourism can be divided into embryonic period, forming period, popularization period. The rural tourism resources characteristics summarized as:universality, diversity of the form, regional differences, seasonal movement of.(3) The development of rural tourism the important meaning:one is to promote the optimization of the industrial structure adjustment; two is to promote the integration of urban and rural development; three is beneficial to solving the rural contradiction; four is the formation of new economic point of growth; the five is the improvement of the ecological environment.(4) Tai’an city as a more developed city tourism, rural tourism in recent years development is relatively rapid, its economic benefits, social benefits increased greatly, increased farmer income, promoted the development of rural social economy. According to the Tai’an city rural tourism development present situation, has carried on the SWOT analysis. Advantage lies in:area advantage, resource advantage, policy advantage. Inferior performance in:product development level is low, management service level low, macroscopical management is not perfect. Chance performance in:policy opportunity, adjustment of economic structure, change of idea of tourism opportunities opportunities. Threat displays in:areas adjacent to competitive threats, blind development, rural city simulation threat threat.(5) according to the related theory, combined with the development of rural tourism in Tai’an city actual, put forward to promote Tai’an rural tourism industry sustainable development train of thought, development models and countermeasures. Tai’an city in the choice of rural tourism model should follow, suit one’s measures to local conditions, sustainable development, market oriented, economic benefits, step by step, reasonable development principle.