Bank Product Strategy Research Based On Net Media

In the age of net media, traditional4P transform to4C, even4R, and service marketing, and the customer relationship marketing that the financial industry commonly used has also begun to transform to experience marketing, word-of-mouth marketing, crossover marketing,even entertainment marketing. To the standard of the audience,a more interactive way dissemination of product information, in order to extend the brand reputation and brand loyalty, is the primary direction of propagation for the current finance brand. Because of the information asymmetry of financial products, word-of-mouth marketing way from mouth to mouth is the important way to customer trust.The SNS,micro-blog, etc., are word-of-mouth communication platform. In the Web2.0, and even Web3.0media environment, intensive meticulous farming and depth integration are needed for any brand to achieve maximum value dissemination.This article discusses the different stages of marketing mix theory on the basis of the interpretation of net media, and elaborated7P marketing combination applied in service industry, and the meaning of bank products, product level, product strategy and marketing strategy. On the base of present situation of the Chinese net media, from population statistics, policy and law, economy, social culture, technology and so on five aspects, analysis local environment of net media, behavior characteristics of internet user, and and consuming habits.On the base of features of China’s local net media, the article analyzed different strategies of developing publicing and marketing financial services products in the the current environment through net media and launched different case analysis.