Research On SINOTRUK’s International Marketing Strategies In Iran

As an indispensible part of global industrialization, heavy duty truck industry has developed so rapidly with its onward march. Through more than half a century’s development, quite great progress has been achieved in Chinese heavy duty truck industry as well; however, the fact is we are far away behind in the scope of the international marketing from the world-known vehicle manufacturers, in which plays the vital pole for the enterprise’survival and development. With the process of global economic integration acceleration, overseas markets open up and perform more and more important to Chinese commercial vehicle manufacturers. Keeping sustainable developing in the integration, getting stronger and powerful in mutual infiltrating development has constituted the main strain of heavy duty truck’s development in the near future.Encountering the increasingly keen social competition both in domestic and international markets, in order to strive for more development space for enterprise and build up our national brand, the analysis of Iran market, including macro-environments, market circumstances particularly in heavy duty scope had been made. And using internationalization and relevant international market theories, the investigation of selection and execution of internationalization strategies in Iran of SINOTRUK has been performed. Based on the research of target market segmentation, we are trying to achieve breakthroughs in Iran market, make it refreshed and stimulate market’s potential with more available trucks, which could play the regional radiation effect. Through the marketing experience in Iran, SINOTRUK will obtain the following goals, upgrading the capacity of advanced technique, speeding up the establishment of overseas net position, been an international transportation solution supplier, and strive to establish the world-famous heavy duty truck brand.