Business Plan For Freeway Traffic Guidance System

With more freeways built, the road network structure was improved. In recent years, thehighway system presents large scope, fast growth and beneficial trend, which strongly supportthe economic development of Guangdong Province. Along with the good developmenttendency, there are few problems need to be solved: the unbalanced traffic flow amongdifferent projects; highway growth can’t keep up with the growth of traffic. How to increasefreeway capacity and level of service, provide better comprehensive freeway service to thesociety, becomes important for facilitating the model service sector, satisfying the requirementfor freeway travel, and building happy Guangdong. Under this background, the freewaytraffic information project is proposed for commercial operation. Guangdong RoadInformation Development Ltd.(GRID), is a fully capital subsidiary company of GuangdongNanyue Logistics Ltd., which focusing on providing transportation travel service products. Atthe beginning of2010, GRID acquired the static and dynamic traffic information of62freeways from Guangdong Transportation Department, and the traffic information of inter-city,province highway and national highway, and freeway ramp surrounding area from GuangzhouTransportation Committee. GRID was authorized to provide traffic guidance service using theacquired traffic information. This thesis analyzes the market environment, industry situation,competitors and sales strategy, project profit and risk control aspects of this project, andevaluate the feasibility of application.This business plan uses marketing, investment, financial management and relatedknowledge, analyzed the traffic guidance project in detail. The traffic guidance project wasstudied in three levels:1. Project investment environment and market situation. Through theanalysis of the freeway development status of national-wide, Guangdong province and PearlDelta area, and the analysis of competitor, concluded that the necessary of traffic informationservice and the opportunity of traffic information project in Guangdong Province.2.Marketing. Through the analysis of transportation travel service market, defined the marketplace of the product, and developed the corresonponding marketing plan.3. Project benefitand risk management. This plan analyzed the profit capability and development potential ofthe project, and proposed corresponding countermeasures to the possible risk. At the end, it isconcluded that the project is feasibible for application.