Research On Vehicle Insurance Sales Channels Of PICC Shaanxi Branch

In the context of motor vehicle insurance business products has become increasingly homogeneous, the major insurance companies more competitive,"Who mastered the channel, grasps the market" ideology of the guidelines, channel development and optimization design of a insurance company to carry out the most important task.Paper PICC Shaanxi branch of the vehicle insurance business channels, systematic and comprehensive analysis of the Current Situation of Shaanxi Branch of PICC insurance business channels found the building of a branch of traditional channels exist, the macro environment and the sales channels, micro-environment, the advantages and disadvantages of the internal environment, external environment opportunities and threats to system analysis; GM (1,1) model to predict the Shaanxi motor vehicle insurance business the size of the market. On this basis, from the ideas and principles of the channel construction, optimization of the traditional sales channels to expand the development of new sales channels, the channel co-ordination point of view the optimal combination of traditional sales channels and new sales channels. Finally, from the perspective of organizational restructuring, human resources, security, financial security, information integration platform, brand building and control of the channel construction safeguards.This paper analyzes the Shaanxi Branch of PICC insurance business channels, efforts to implement to apply their knowledge and services in practice the principle of the theory of hope that through this study, the PICC Shaanxi Branch of the Motor Vehicle Insurance business salesuseful to explore and help.