Hohhot Power Supply Bureau Electric Power Marketing Management Research

Since the new century, China’s economy has been advancing greatly, with a steady and quick increase of domestic investment and consumption. The government has made more investments in the middle and western regions. At present, the strategy of "expanding domestic demand, adjusting structure and benefiting the people’s livelihood" has fueled the regional industry and economy. Meanwhile, it is helpful to create an excellent environment of macro-economy and good prospects of electricity market. However, the international financial crisis has given rise to a series of problems. To be concrete, there are contradictions between the uncertain factors in macro-economic environment, the exploitation of electricity market, the increase of supply and sales and the implementation of the policies on adjusting economic structure and energy conservation and emission reduction. Self-supply power plants keep grabbing the market and the regional electricity market still runs a risk and has uncertainty. Apart from these factors, the contradiction between supply and demand is sharpening. Taking the Mengxi Grid as an example, it is confronted with the grim situation for balancing electricity because the unitary dispatching installed capacity cannot meet the demand for outputting surplus electricity and the wind power decreases in the grid. At present, the power supply enterprises are faced with new situation and challenges because of the development of electricity technology, the deepening reform of electricity system, and the major shift of electricity market. Thus, these enterprises have to face with the main task of exploiting electricity market and improving the efficiency of enterprise management.Being an enterprise of service and sales, the power supply enterprise has a mission to undertake the electricity marketing administration and serve customers. However, owing to the lack of multiple, scientific and initiative system in administrating the electricity marketing of the power supply enterprises, there is a wide gap between the enterprises of China and those of foreign countries as far as the level of sales administration and marketing is concerned. Therefore, it is necessary to make a study of the electricity marketing administration. With the guide of "customer-centered marketing principle", a multiple, scientific and initiative marketing administration system should be set up in the power supply enterprises to improve their marketing level and intensify their core competitiveness. In all, the study of electricity marketing administration is of great importance to the Power Supply Bureau of Hohhot, Inner Mongolia.This thesis analyzes the existing problems of the Power Supply Bureau of Hohhot, Inner Mongolia. It aims at dealing with the problems of the enterprise, including its inadequate attention to the electricity marketing administration, the incomplete system of power equipment, and the improper system of electricity marketing administration. It puts forward the marketing strategy suitable to the development of the Power Supply Bureau of Hohhot, Inner Mongolia. Through the innovating of all marketing combinations, a harmonious and win-to-win brand of Mengxi Service will be established and the Power Supply Bureau of Hohhot will realize a great-leap-forward development.