Baotou Huimin Water Company Development Strategy Research

Enterprise strategy is based on its future, in order to seek and maintain a lasting competitive advantage and the global major planning and strategy. Enterprise strategy management is the macroeconomic environment, industry situation, competitors and their own resources to make an analysis, and according to the enterprise vision to carry out strategic positioning, strategic choice, strategy implementation and strategy evaluation and optimization of the whole process. With the Baotou water pollution intensifies, the masses of the people to improve the quality of drinking water demand is more and more high, the Baotou Municipal People’s government actively promoted in the context of the implementation of the health of water engineering, Baotou Huimin water limited company as a professional health water construction and operation of state-owned units, welcomed rare development opportunity, how to play their own advantage, and grasp the opportunity, clear enterprise’s development, the development of enterprise development strategies.Combined with the author’s actual work, the integrated use of modern enterprise strategic management theory, and the theory of industry integration, the Huimin water development inside, external environment undertook thorough analysis, and through to the opportunities, threats, strengths and weaknesses, SWOT analysis, made Baotou Huimin water company development strategy situation selection, enterprise is in the development opportunities and advantages of excellent interior environment, choose the growth strategy. On the basis of the overall development strategy of the water company has carried on the preliminary design, including: strategic positioning, strategic target system, strategy implementation and path choice. In this paper, the conclusions are as follows:the health of water works as a Xiang Zhaoyang and people’s industry, and strong government support, have very big development space.Baotbu city hall as a healthy development of water project platform, Baotou city health water project should make full use of advantage, longitudinally extending industry chain; to grasp the trend of development, accelerate the pace of reform, in the continuous development of enterprises and formed the basis of the core competitiveness of enterprises, in order to adapt to the market the need for reform. The water company to seize the opportunity, the implementation of diversified, comprehensive development strategy, through the capital strategy, quicken industrial· conformity pace, expand the scale of production, achieve economies of scale and synergy effects. This article is an applied research. Based on the research of the process using the normative and empirical methods, and strive to close connection is actual, pay attention to the program’s operational strategy.