The Study Of Ecological Tourism Consuming Behavior Of Urban Resident

Ecological tourism, as an important way of recreation, have been the government’s attention and promoting, many people also gradually realize the significance of research on tourists’ ecological consuming behavior. The research results are likely to emerge. Urban residents are the objects in this article. Economics, psychology, geography and environmental studies are used in this article to support the study. The text looked back the nowadays’background, domestic and international country research trend of ecological tourism and tourist consuming behavior, influence factor of consumer behavior, completely on the foundation of a large amount of literature review, analyzed the characteristic of ecological tourist’consuming behavior, and then designed the model of ecological tourism consuming behavior. Added new contents and form on the foundation of Middleton model, explained ecological tourist consuming behavior fluxion process, proposed that the core of model should be contained "ecological visitors’consuming characteristic and decision process","decision-behavior" process.To verify ecological tourism consumption behavior model, this paper selects the Changsha’ residents ecological tourism consumption behavior as research data, and puts forward five theoretical assumptions. Through the analysis of the questionnaires, got a series of related important conclusion, such as:ecological tourism consumers mostly concentrated on the young and middle-aged with college and above culture, primarily medium income level city working class and students, and the resources difference of tour destination is not more stronger more attracting the visitors and so on. After according to preceding paragraphs analysis, combine reality, put forward guiding measure of tourist eco-tourism consuming behavior to promote sustainable development of ecological tourism, such as:strengthening the citizens’ ecological education, building up the correct ecological tourism consumption idea, optimization of the ecological tourism guide’s personnel training and management, the development and coordination of management above the relationship between man and nature, designing ecological tourism products full of local feature, improving the legal system security and so on.