Development Strategy Research Of HeBei Wonderful Home Accessories Ltd.

Since China' Reform and Opening-up, Chinese's material and cultural life have become more and more richer, many of people have got growing demands for high spirit and culture after meet the basic needs of material life, and the ideas have become great changes, especially, consumers have changed the concept of avant-garde fashion, this changes make many industries become vitality, Home Accessories is one of them. On the other hand ,with the deepening of the housing system reform , modern housing construction structure has been increasingly reasonable, function and appearance have become more perfect beauty, so the focus of housing-decorating changed the function to decoration and embellishment of the overall home, for the personality needs.This paper mainly uses the methods of theoretical and empirical research on the combination, literature research and investigation of the combination, analysis of the external environment and internal business environment, competitive advantages and disadvantages, of HeBei Wonderful Home Accessions LTD. The key analysis sections are the Wonderful company's strategic systems, the market strategy of integration, pluralism and difference before the opportunities and challenges, and the implementation of strategy and control, the brand building for the realization value-added. From the research of the Wonderful company's development strategy, we can get more comprehensive and profound understanding of home accessions market .We hope this kind of research can arouse the attention of home jewelry industry, so the industry can guide and meet market demand, shape industry brand, promote the healthy and rapid development of Home jewelry industry, to contribute to China's economic development.