A Study On The Characteristic Of Hainan Tourism Seasonality

Tourism seasonality is a change in tourism and tourism industry with the time in a yearly time span. Seasonality is an important characteristic of tourism and a common phenomenon in different tourism destinations. Hainan is the only tropical island province in China, located in the southern. In virtue of the unique tourism resource and nice natural environment, its seasonality is uniqueness and typicality. Through the study on the seasonality of Hainan, it can provide some theoretical help for the study on the seasonality and bring forward some suggestions and measures on narrowing the gap of Hainan high and low seasons.The first, the paper summarizes the tourism seasonality literature and reviews the theories system. With the monthly tourism index (Si)、the ratio of the highest and the lowest month(T’) and the concentration index of tourism seasonality(R’), calculate the indicators of Hainan tourism. The three indexes are obtained by stripping out the influence of calendar factors.The secondly, compare the characteristics of seasonality among the different tourism destinations (Mount Huang, Xidi Village, Hongcun Village, Putuo Mountain, the North Sea). The seasonal distribution curve of Hainan shows the pattern of "W", The other destinations’curves show the pattern of "3-peak-3-valle". The beginning and end of the year is the high season of Hainan tourism, but to the other destinations it is the low season. The seasonality intensity of Hainan is the weakest.The third, it points out the spatial difference of seasonality in Hainan. The characteristics of tourism seasonality present diversity among cities and counties in Hainan. The seasonality intensity of east coastal district is stronger than the central and western regions. The seasonal distribution curve of domestic tourism shows the pattern of "W", while the inbound tourism shows the pattern of "high ends, low middle". The seasonality intensity of inbound tourism is stronger than the domestic tourism. The seasonality intensity of Macao is the strongest in the different inbound tourist markets. The seasonality intensity of Korea is the strongest in the main foreign tourist markets.The fourth, by distributing and recycling questionnaires and snow ball sampling, survey the public’s conception of the Hainan tourism seasonality. The survey result is identical with the actual situation basically.The final analysis conclusion is that natural seasonal factors play a leading role in causing the Hainan tourism seasonality, while social seasonal factors add some minor effects to the change of tourism seasonality. Incidental factors have the effect on the temporal distribution of tourist flow in special time. Such as controlling the prices, improving the tourism facilities, enriching the tourism products and strengthening the marketing tool, through which can narrow the gap between high seasons and low seasons.