Research On China Mobile’s Corporate Social Responsibility Based On The Core Competence

The concept of corporate social responsibility has developed nearly100years since the1920s. In recent decades, social responsibility of the enterprise practice activities maybe is the most important development of enterprise management practice. But in theory horizon, the debate about corporate social responsibility has been on and on constantly, the confusion of the theory results in the confusion of practice. At present our country faces a series of great social problem because of the chaos of practice of enterprise social responsibility.As the biggest communication enterprise of China in the world, China mobile communication corporation actively advocate to corporate social responsibility. Through constructing enterprise social responsibility system to enhance enterprise core competition, and achieve the goals of sustainable development. The essay takes China mobile communication corporation as the study background, hoping to build the management system on Sustainable DevelopmentThe article with China Mobile as the research background, the corporate social responsibility and competitiveness theory evolution, connotation and characteristic undertook thorough research, expounds the relationship between social responsibility and competitiveness of enterprises theory; for China Mobile to fulfill corporate social responsibility in the panoramic description, attempted to seize the time development of the main line, to put forward the construction of sustainable development management of China Mobile the proposal of system of China Mobile, established the index system of sustainable development.The telecommunications industry is closely to the people’s livelihood as basic industry, through the analysis of China Mobile, I hope the conclusion can be extended to the practices of social responsibility in mobile community field, as well as to those national enterprises. Thus, it will be helpful and referenced when the criterion of the entire mobile community field is making. Eventually, it can contribute to establish a harmonious society.