The Study Of The Influence Of Corporate Philanthropy On Corporate Performance

Along with the social responsibility idea introduced into our country, the charity is attracting more and more attention as a part of corporate social responsibility. Corporate philanthropy is pushed to a new level by the year2008known as the first year of the China charity. How does charity affect corporate performance? What is the charitable donation level of state-owned enterprises and private enterprise, and what difference of which on corporate performance? How will consumers assess in the face of the same charitable giving. In order to explore the problems above, this dissertation will title the influence of corporate philanthropy on corporate performance and research respectively the sample of state-owned enterprise and private enterprise listed company.This article is divided into two parts:The first part is the theory research. Firstly the domestic and foreign literature about the relationship between corporate philanthropy and corporate performance are reviewed by literature analysis method. The theoretical basis of the influence of corporate philanthropy on corporate performance is deeply analyzed and finished. Finally, the mechanism of corporate philanthropy on corporate performance are discussed, and the current situation of state-owned enterprise and private enterprise philanthropy are analyzed.The second part was the empirical research. In order to explore the relationship between corporate philanthropy and corporate performance and the different influence of state-owned enterprise and private enterprise philanthropy on corporate performance.2008-2010Shenzhen exchanges A shares motherboard and small and medium plate data of the listed company are analysis through regression models and statistical analysis software.The research shows that the domestic and foreign literature about the relationship between corporate philanthropy and corporate performance are not unified, such as positive correlation, negative correlation and no correlation. The regression analysis of the2010and2009section data shows that the influence of corporate philanthropy on the corporate performance is significant positive. The influence of state-owned enterprise philanthropy on corporate performance is also significant positive, while the influence of the private enterprise philanthropy on corporate performance is positive, but not significant. Because of the2008global financial crisis and the Wenchuan earthquake and other factors, the significant positive influence of the2008year of section data regression analysis are not found.The innovation of this paper is that the article combine accounting index with economic analysis with empirical research mainly and normative research complementally. Based on stakeholder theory, this paper observe that corporate philanthropy could realize the stakeholder interests, help enterprises to build good competition environment, and improve enterprise performance by normative research. On the empirical research process, the market index and accounting indicators are chose to measure corporate performance, and the different influence of state-owned enterprise and private enterprise charity on corporate performance is explored.