Development Strategy Of DaLian HongCheng Electric Motor Co.,Ltd.

In recent years, the high level of development of the socialist market economy, China’s small and medium-sized family enterprises mushroomed after another rise of family business research topics once again become the new hot spot of domestic academia. Following this, rely on a sound business strategy management system to achieve the sustainable development of the family business concern, and therefore this paper is to study the HongCheng Motor development strategy for small and medium-sized family business that exists in reality to enhance the enterprise in order to achieve the overall level of strategic management, management of modern enterprises, strengthen HongCheng Motor competitive purpose. In theory and in practice have a certain significance.First, based on learning from the Western scientific strategic thinking and combining with the related theory of the family business development strategy,contacting the actual operating conditions of Dalian HongCheng Electric Motor Co.,Ltd. and the use of the macro-environment (PEST)model, five forces of the micro-environment model, the External Factor Evaluation matrix (EFE), Internal Factors Evaluation matrix (IFE) some effective tools for corporate strategy, so can be comment objectively and deeply Dalian HongCheng Electric Motor Co., Ltd.’s external environmental factors and internal environmental factors.Second,the internal and external environment analysis process obtain the external and internal key factors,which are used in the SWOT matrix to match and research, then build out the company’s overall strategic program, and by quantitative strategic planning matrix (QSPM) to give a comprehensive evaluation of strategic programs.To Finally, in order to enterprise strategic target finally realize finally worked out the enterprise in personnel management, marketing and product development, management information system, supply chain management, the core competitiveness, and other aspects of the strategy implementation measures, and forecast the implementing measures the effect of and could cause enterprise risk and its countermeasures.In short, I only hope that having the positive and promoted role for the development of family enterprises in China depend on Dalian HongCheng Electric Motor Co.,Ltd. Development Strategies research and analysis.