| In recent years, the development of China’s High-speed railway catchs the world’s attention, but comparing with the Zhijun Liu arrested, High-speed railway low attendance, forced to take High-speed railway, poor quality of service, difficult to buy a ticket, more and more problems exposed, the corresponding questioned and criticized have been also following."How to manage the railway passenger transport business", it becomes the urgent problem need to resolve.The first chapter summarizes on various appeared problems of railway fast development in recent years, introduced some relevant research results, formulated relevant research methods, objectives and Research Thoughts.The second chapter has analyzed external macro environment and micro environmental industry what railway passenger faces by PEST analysis and five competitive forces model, and have found out the faceing opportunities and threats of railway development. Through the industry competition factors analysis, the industry key competitiveness was sorted in different distance.In the third chapter, the internal resources and ability of railway is summarized.by compare with the methods of benchmarking, analysises of the value chain, and points out the Advantages and disadvantages of the railway passenger transport. Then through the different distance conditions the core competency of enterprises analysis, finds out the key factors of Different traffic tools in different distance.The fourth chapter combines the industry competition factors analysis of the second chapter with the core competency of enterprises analysis of the third chapter, then, has found out what should improved in different distance railway passenger transportation, points out the improvement measures of railway passenger transport three stages, by SWOT analysis and quantitative evaluation, and puts forward the Improvement Suggestions in human resources, finance and intangible assets.Conclusion summarizes on the paper. |
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