Discussion And Analysis On Marketing Model Of Commercial Bank

With the further development of socialism market economy in China, the financial market gets further flourish, marketing idea in China and abroad has much more influence on China, with the deepening of modern marketing idea, the marketing strategy centralized on customers is gradually forming. In the operation and management of commercial bank, position of marketing is becoming increasingly important, commercial bank guarantees and establishes long-term and stable service relations with customers by system management, human resources management, service content etc, so it further enhance market competition and profitability of bank.The current marketing model in Chinese commercial bank is mainly management model for customer marketing.But its actual operation and current state in commercial bank of China is not so optimistic, and system for marketing organization is imperfect and marketing strategy is single, this is closely related to national conditions, social and economic development of China. The commercial bank of China has certain deviation compared with capitalism countries in allocation system and system of marketing model; this also causes its major marketing model fail to achieve similar achievement of western countries. If Chinese bank win an invincible position in the fierce competition market, it has to deeply study marketing model and strategy in China and abroad, then makes the marketing model of commercial market suitable for self development and national conditions, we should focus on customers in this process, only by wining customers can we win market.This thesis is based on the above background and analyzes its current development and main marketing model of commercial bank in the basis of analyzing marketing theory, discusses its practice problems by combining concrete cases of marketing model, proposes suggestion and measures for existing problems of it and carries out proper reformation for the current marketing model, promotes enhancement of its business operation.The first chapter of this thesis adjusts study background on marketing model of commercial bank and reviews current state in China and abroad. The second chapter arranges and summarizes marketing model of it, as well as analyzes its current development state and main marketing model, the third chapter uses one commercial bank of China as an example and summarizes some problems such as insufficiency in marketing idea, imperfect system of marketing organization, single marketing strategy and marketing business. The fourth chapter points out commercial bank should carry out improvement and innovation from aspects of improving marketing organizational department of commercial bank, actively implementing product innovation, expanding bank business, accelerating talent cultivation and reservation, establishing information and technology platform of comprehensive operation by combing the concrete cases of marketing model in commercial bank. The fifth chapter is the summary for the whole thesis, including summary and shortage.