Inge Group Enterprise Culture Innovation Research

The1980s, with the enterprise’s rise, people to pay attention to cultural differences influence ofenterprise management, and then found the social culture and organizational management in the fusion-theenterprise culture. Enterprise culture is the enterprise of the soft power of the important component. Aenterprise have positive health of the enterprise culture, for this enterprise vigor, cohesion, the productionand business operation efficiency, especially for long-term survival development ability, has an extremelyimportant role. China’s enterprises in the enterprise culture construction of level of knowledge innovationand practice, and many successful foreign corporations than, there is a huge gap. This gap in fact it isaffecting our country enterprise management efficiency and stable development ability, and theinternational competitiveness of one of the major sources.Excellent enterprise culture not only strengthen the enterprise market competitiveness, but alsocan promote the enterprise forward development, and bad enterprise culture will only hinder thedevelopment of the enterprise forward. Excellent enterprise culture is one of the core competitiveness ofthe enterprise has got the general approval. Efforts to enterprise culture of innovation, and cultivate uniqueenterprise culture, thus to build up the core competitive force of the enterprise, is the enterprise to win themarket competition and to realize the sustainable development of the inevitable choice.In today’s change so quickly information era, only for the vitality of the enterprise culture, rely onthe power of the enterprise culture, company ability in market competition always coruscate vitality,changing constantly remodeling itself, growing. And the vitality of enterprise culture and is innovation.Because innovation is a kind of spirit, is also a kind of ability, and the enterprise culture only innovation, to keep pace with The Times. A do not take the innovation of the enterprise culture, is a lack of energy of theenterprise, is a no competitive enterprise.This paper from the construction of enterprise culture, enterprise culture innovation Angle,enterprise culture change, enterprise culture, the shape of the function of the enterprise culture ways such asdiscussed, in order to direct the enterprise how to build enterprise culture and how to make the enterpriseculture in enterprise play their due role in the purpose. And combined with LUO HE silver pigeonsindustrial group Co., LTD development course, from the effect of the present situation of honestyenterprise culture to enterprise culture with questionnaire and interview way culture, summarized the LUOHE silver pigeons industrial group Co., LTD the features of enterprise culture, causes and the content of thecore of enterprise culture, this paper expounds LUO HE silver pigeons industrial group Co., LTD in howthe excellent enterprise culture under the function of, since the childhood, from weak to strong, from thedomestic market to go into the international market history of, through the analysis of the LUO HE silverpigeons industrial group Co., LTD enterprise culture for the construction of Chinese enterprise cultureprovides a reference case.This paper is divided into five parts:The first part is introduction. Introduces the purpose and significance of the subject, the domesticand foreign research current situation, the content and the method, the technical route;The second part is of the construction of enterprise culture theory and practice in the paper. Firstintroduces enterprise culture construction theory evolution, second analysis enterprise culture constructionin China, the theory of evolution, again introduces enterprise culture construction in China, analyzes theproblems existing in the, in the final analysis, our country enterprise culture innovation the necessity andimportant meaning; The third part analysis silver pigeons group of the construction of enterprise culture evolution.First introduces planned economy period: the high concentration of enterprise culture, and then analyzesthe reform open early: conservative and innovation of the coexistence of enterprise culture, and once againthe transition period analysis: the market economic system of the enterprise culture, scientific developmentperiod at the end of this paper, silver pigeons innovation enterprise culture;The fourth section describes the silver pigeons group "sincere effect of independentmanagement" of the cultural innovation， Points four modules presented the first module to bail out thesilver pigeons mode of state-owned enterprises as the theme, points of silver pigeons group culture from thebackground, and the unique "sincere effect independent law", silver pigeons group enterprise culture of themain content and the vivid connotations, etc.; The second module with silver pigeons group enterpriseculture transmission mechanism for this topic analysis; The third module with silver pigeons groupenterprise culture effect evaluation discusses and analyzes the theme; The fourth module with silverpigeons group enterprise culture innovation for the enlightenment of the topics discussed analysis;The fifth part introduce silver pigeons group enterprise culture construction and developmenttrend.