Shanghai GM Chevrolet4S Store’s Marketing Strategy Research

With the development of reform and opening up, the demand for cars isincreasing. The automotive market is experiencing the eruption style wash the newreforms, strong competition in the market is replaced by the overwhelming demand,showing a supply imbalance. Automotive Marketing and after-sales service shouldestablish good communication between production and consumption barrier-freechannels, but the car market is divorced from the situation of marketing and service.Strong competition for the automotive marketing and fruitful profit depends onwhether to have a certain brand of car sales license. So product resource scarcity forbrand4S stores the objectives pursued by automotive marketing automotivemarketing profits, which can guarantee. The car brand stores, the implementation ofservices marketing strategies, develop their own brand is a long-term developmentneeds of the enterprise, the inevitable result of the car sales market competition objectof this paper is the marketing strategy of Shanghai General Motors4S shop service.Combined with the current status of auto industry sales, Shenyang, Shanghai GMChevrolet car4S shop’s operations and target customer base, market research, forfurther analysis of the target customer groups, Shenyang, Shanghai GM, Chevroletauto4S shop marketing services, data processing4S shop marketing servicesdevelopment status, the target customer groups, and then develop a marketing idea forShenyang, Shanghai GM, Chevrolet auto4S shop suitable for developmentrationalization of marketing advice and strategies Shen Yang Shanghai GM Chevroletauto4S shops.