Chengdu Desktop Game Of Strategy Management Research

Board game is a healthy, stylish, full of harmonious fun entertainment. The game now as a mainstream desktop, desktop gaming terminals carrying a promotion table games, sales table games, table games players to develop the industrial responsibility. Table games it developed from2007in Chengdu has already begun to take shape, and presents an objective trend of rapid development, but also because there is no clear market positioning, and lack of professional management and business strategy, the development of table games it seriously constraints. Meanwhile, many new forms of entertainment such as live CS, projection on the desktop, game consoles, also pose a threat to the development of it. Scientific analysis of the market, to grasp the direction of market development, target groups and the petty needs of people depending on the target using the right marketing strategy for survival and development of the desktop game right strategic direction. I, as a senior in Chengdu experienced gamers the desktop the desktop in the form of the game to the table it was born in Chengdu, the development process. Development in Chengdu tables it five years time, I traveled almost all the tables it in Chengdu, in the two tables it’s management, it examines the BeiJing,ShangHai and GuangZhou’s tables successful operation case, the tables it more clear and comprehensive industry understanding. In order to Chengdu, board games industry, some useful advice and guidance, combined with the requirements of the dissertation, completed Cipian papers.This article from the table it’s market analysis, competitive strategy analysis, operations management and other aspects of a relatively detailed discussion of the operation of the table it work. Combined MBA learned management, economics of knowledge, from a macro perspective of the industry operators to give it a number of tables in Chengdu advice and guidance. Also, because the table it changing market, our experience and data can not accurately predict the future situation, so pay more attention to this method of explanation and application of tables in the bar managers need specific operational process with the actual situation to develop their own business development strategy.