The Research On Emei Mountain Tourism Mobile E-Commerce Needs And Development Strategie

As a new kind of E-Commerce mode, mobile E-Commerce is developing rapidly in many fields. Tourism, an industry that is information concentrated, cooperates with E-Commerce very well; in other words, it is of great prospects. Research on the application and tourists’demand of mobile E-Commerce in the filed of tourism is quite little at present, and this article mainly talks about the study in this field.Firstly, this article analyzes the current status of tourism mobile E-commerce, and the tourists’needs at home and abroad, summarizes related theoretical research and application, characteristics and prospects of the mobile E-Commerce in tourism. Then introduced the mobile E-commerce development situation and future trend of Mt.Emei. and the empirical research is base on E-commerce needs of Mt.Emei tourists.After analyzing the data from200questionnaires, the factor analysis, reliability analysis and correlation analysis are adopted to process the data. So, concluded the tourism demand situation for mobile E-commerce. The result says, the tourist needs focus on mobile information services, mobile location-based services, mobile payment service and mobile marketing services, and E-commerce needs is different in demographic variables. After organizing and analyzing the tourist needs and characteristics of Mt.Emei systematically, this article presents some targeted development policies, which is attention to the needs of tourists, building mobile e-commerce service platform,subdividing four major service, seeking for the government support, strengthening the cooperation, strengthening the propaganda and training talents.This article enriches the research of tourist mobile E-commerce demands; the research is helpful for the E-commerce development of Mt.Emei and has significance to the similar scenic spot.