The Impact Of Innovation Management On Organization Competitiveness

Competition is at the core of the success or failure of firms and this leads many companies to innovate. Firms now need to continually improve and stay competitive in order to face the threat from an ever wider array of competitors, the failure of which can be catastrophic. As such, competitive advantage is very important for products’and firms’success. Staying competitive is not only important to take advantage of the opportunities presented by the international economy, but also because a nation’s economic success is increasingly dependent on the competitiveness of its firms and products.In the age of open innovation, companies within the telecommunications sector must directly integrate customers and developers in the innovation process in a bid to leverage their creative potential. This approach also reflects the change in how enterprises perceive the customer over the past few years the customer has developed from a passive to an active component of the product development and marketing process.Therefore this paper examines the impact of innovation management in an organization. This had been done by using a case study of Orange Niger, a telecommunications company in Niger. It has been found that only with new products, services, and systems, firms can sustain their competitive position by increasing revenues and profits, gaining customer loyalty, thereby leading to an improved company value.Therefore the objective of this research is to investigate the adoption of mobile banking services, identify most preferred mobile banking services by Orange customers in Niger. We specifically focused our intention on perceived innovation characteristics of mobile banking services and the main demographic and behavioral characteristics of customers in Niger. Therefore this research combined Technology Acceptance Model (Davis1989) and Diffusion of Innovation Theory (Rogers1995), with adding demographic and behavioral characteristics of the customers to construct the research framework.The data was collected via survey from410Orange niger customers in Niamey city whom have mobile phone at the same time. The results of the regression analysis have showed that perceived usefulness, perceived ease of use, compatibility, observability,perceived risk, social character, attitude towards change, age, education,and occupation all significantly affect the behavioral intention of the customers to adopt and use mobile banking services. Finally, the theoretical contributions and practical implications of the findings are discussed and suggestions for future research are presented.