XX Securities Business Services Marketing Model To Study

In recent years, along with the development of the domestic economy, per capita disposable income continue to improve, the tremendous growth of private capital, the accumulation of social wealth, have qualitatively different than in the past, investment and financial planning through existing financial markets has been a great populationthe rich. Securities business department as the most basic institutions of the securities brokerage business, its business model and products in the face of opportunities and development at the same time, is also facing more new challenges. For the extrusion of the Securities and alternative products in their living space by industry of existing securities institutions and outlets for approval to release the industry and other factors, has been completely out of the era of monopoly profits.Start from the beginning of this century, the securities business departments have begun to pay attention to the marketing of the business department level,03and04years are basically the stagnation point of publicity in the bank to realize their own marketing purposes, due to the existing marketing is dependentmarketing object is firmly in control of the bank the bank customers, banks, and thus the securities marketing done more customers to take the conditions of exchange, or wait for customers at the end of the marketing channels, this disguised form of securities companies and banks changebecame the upstream and downstream cooperation relationship, which is equivalent to a service industry service resources to the upstream control, which is not long for an independent financial industry, it is definitely not allowed.Securities companies to grasp the risk capital market and capital market, capital market products in the research capacity of the banking system fell far short of play the director of the securities industry professional, and actively explore in the securities business department level to carry out toprofessional services, service-driven marketing model will help with the development of the industry, can effectively safeguard the interests of the industry and expand the room for growth of the industry.Lanzhou business department in the XX securities taken by the business marketing model, and analyzed through the operating conditions of the Sales Department and architecture, to find the problems of the existing marketing model, through a variety of research methods to determine the new service marketingmode to replace the existing marketing models to solve problems the best try of the XX securities Lanzhou sales department. Service marketing model described, the system of services constitute services marketing, personnel management system, compensation system, and re-formation of XX Securities Lanzhou, the status of the business department, the framework of the securities business department. Implemented in accordance with the service marketing model to build the framework of the new business department, and the implementation of the problems you might encounter in the process of analysis to solve in order to try to find the future development of solutions to the marketing of the securities business department.