Xingye Securities Kunming’s Business Departments Marketing Strategy Research

Securities business departments is the main carriers for performing brokerage business. At present, it takes 50% of the total business income of securities firm, that means, develop the robust Securities business departments is the basement for a securities firm. However, with the more and more intense competence, the traditional ways faced great challenge, less trading commission equals less profit to a securities firm. So problems to be solved badly is to, enhance the marketing management, train up abilities, improve the core competitiveness, get out of the distress of business, and which is I want to talk in my thesis.In this thesis, firstly, it talks about the present status of Kunming Department of Xingye Securities, point out the problem and analyze the reason:high operating expenses, poor competitiveness, poor staffing, low efficiency and so on.Secondly, it analyze the surroundings of Kunming Department of Xingye Securities. On the one hand, from the external environment, increasingly fierce competition, less trading commission is the mainly problem for a long time. On the other hand, from the internal environment, it has its own advantage of the competence ability.At the last, point the suggestions of Marketing strategy:build up the marketing system and perfect it, Business innovation, enlarge the business area, service creation and service improvement, Enhance customer loyalty, Build the core customer groups.