Case Study On Cross-cultural Communication Of Shenzhen Zaotech Co.,Ltd.

Efficient and accurate communication plays an important role in an enterprise’s management.However, how to make it is a big challenge to the operators.It is because, Communication do not only involves the delivery and acceptance of differences, but also involves the transfer of information.People of different cultures Have greatly different values, ways of thinking,which leads to a series of communication problem.And the operatioma and management of an enterprise have been affected in various degrees by these problems,the problems even Affect the ability of the enterprise in an invincible position in fierce market competition.With the pace of global economic integration accelerated,the increasing activities of Transnational, cross-cultural exchanges,A large number of multinational companies has made the cultural background of the labor force diversification trend became clear.Business managers urgently need to address Various contradictions and conflicts arising due to cultural differences,to get to a A seamless flow of cross-cultural communication,and offer better and Continuous service for the enterprise.Therefore,how to solve Communication problems caused by the different cultures of Chinese and Western became Problems encountered by many foreign companies in China..This paper Aimed at Summarized the strategy and methods of cross-cultural communication by the analysis of A series of cross-cultural communication cases.As well,it would be available on sovling the problems of our country’s enterprises’Transnational, cross-cultural exchanges to better adapt to Diversified economic environment.