S Dimensions-the Individual And Collective Of Cross-cultural Management

The cultural differences is the challenge that the transnational manager will certainly face with and solve, although the culture can be learnt, but the cultural differences between Chinese and foreign will not vanish for substandard with education, the language the direct-viewing thing. Deep social and cultural norms and values, as well as the basic assumptions of guiding people's behavior exist differences. Individualism - Collectivism is an extremely important dimension in the culture comparison, especially in Eastern and Western cultures. It provides the researchers with a foundation and framework to find out specific cultural differences. It can be said that many differences are derived from the individual - collective difference. Cultural differences are not necessarily negative. In business management, cultural diversity can bring more variety of business management styles, richer management thinking to make the enterprise be full of vitality. If strengthen communication and cooperation among different cultures ,there can be more broad space for cooperation. Instead, cultural differences can easily bring cross-cultural management with the adverse effects.Western culture is mainly individualistic. Oriental culture is collective mainly, but we should not overlook the development and evolution of the cultural factors. Along with the strengthening of economic and trade ties, the enterprises in the East-West should continually learn from each other about Cross-cultural management. In cross-cultural management, use S profound values thinking of the differences of individual and collective, we should focus on Humane Care and give full play to individual initiative, creativity and enthusiasm, and achieving the harmony between the natural of the individual and overall's reunification, the realization oriental culture and the spirit of the perfect integration of the West, to take this opportunity to eliminate cultural differences, avoid or reduce cultural conflict, and promote the integration of the two different cultures.The full text is divided into six parts. The first part, The management under the background of globalization cross-cultural. Globalization has brought cultural diversity, in this background, cross-cultural management faces challenges, and cultural conflict caused various aspects of the impact on multinational corporations operating, how to reduce transnational enterprises operating in the cultural conflict by effective cross-cultural management, to achieve the economic and cultural environment of the dual meet to the host country, so that the cultural adaptation to economic integration, which has become an important guarantee for the healthy development of transnational corporations. The second part, the cultural dimensions that impacts the activities of management. The study on Cross-cultural management of the cultural dimension systematic, broken the culture into easy identification of the characteristics of cross-cultural management to facilitate the process of the different dimensions of cultural conflict and cultural awareness. The third part is the individual - collective values, the individual - collective relevant theories are straightened out, and perspective on the individual - collectivism from the philosophy, economics, management science, and the last thing on the side of individual and collective value of a comparative study, analysis of the East and West individuals and the collective roots. The fourth part is awareness of the individual and collective cultural differences in cross-cultural management. Through the Cultural Perspective, descries the individual and collective culture in the enterprise management differences from work and achievements of the attitude of decision-making, communication level, incentives, performance evaluation and so on. The fifth part, the proposal of S dimensions - the coordination of individual and collective. Mainly analysis of the master of the "degree" in the S dimension, the basic content of S dimensions and its theory sources. And from the coordination and integration of the needs and interests, personal goals and organizational goals, and the coordination and integration of values, the coordination and integration of individual performance and the performance of groups, the coordination and integration of system, the coordination and integration of competition and cooperation to descries the implementation of ways of S dimension. The sixth part, S values of the individual and collective coordination - the join venture of Changan and Ford Automobile as an example of cross-cultural management.