Rema Cosmetics Online Shopping Project Business Plan

With the rapid development of Internet, online shopping as a new consumption patterns, being more and more consumers prefer. As of December2011, the scale of the number of Internet users in China has exceeded500million to513million, the number of online shoppers to reach194million people, the vast network of consumer groups, together with the e-commerce is quick, low cost, the advantages of scale to attract cosmetics companies in the industry concerns, manufacturers have to enter.The Rema Group of cosmetics sold in many countries, with its high quality, products, we decided to introduce their products and online sales, because:the high cost of traditional marketing channels, fiercely competitive and difficult venture. In the field of online shopping, traditional brands by the clamping of the interests of the traditional channels, not really into the field of online shopping; pure e-commerce brands has not yet forming influence; online and offline the amphibious brand is subject to the temptations of the traditional channels, Internet sales focus is on the decline. So, the Rema cosmetics online shopping project is facing a very good business opportunities.The Business Plan presents in the form of paper, the author first line analysis of the macro environment of the project, the macro environment is conducive to the development of the project, followed by analysis of online shopping and cosmetics online shopping market as a whole situation, the use of Porter’s Five Forces model and SWOT analysis of the competitive strategy and business strategy come to the project should be used, obtained by analysis and demonstration, Rema cosmetics brand centralized strategy, product differentiation into the market in the early operations, roots in the network marketing channel development and growth themselves. Then, the use of STP tool cosmetics net shopping market segments, a clear target customer groups, and in accordance with the target customer groups characteristics, developed a marketing strategy of the project, the final project financial analysis and forecasting, to come to this project worth the investment.