Beijing Olympic Garden Project Ⅲ Market Orientation Analysis

Since the beginning of reform and opening up, China’s real estate industry isdeveloping rapidly. Especially in the same circle of supply and demand, the managersfocused on the competition marketing sales, between real estate projects increasingheated.How to determine an optimal marketing strategies for real estate projects andapproaches, as well as how to implement fast realisation of real estate projects, notonly is the topic of concern real estate development company, real estate investors,bank loans, as well as building contractors, building materials suppliers are veryconcerned about the issue. This is because selling a real estate development project,relates to the investors are able to timely and efficient recovery of investments, on theBank loan on time and whether adequate recovery of loans, also under construction tobuilders and building materials dealers, material capital return, indirectly relates tothe majority of migrant workers are able to pay in full and on time, so study on realestate development project marketing has a very important significance.As a well-known high-end real estate development project, the Beijing OlympicGarden has been a established benchmark in beijing region for past several years.According to the distinct sports complex characteristics, and beautiful environment,stately facade, it becames the landmark of the Eastern Beijing, gathering in themiddle class and the international crowd. Kindergartens shool, primary school, whichcooperate with the Beijing Normal University, it is flocked together the high endpeople for integrated quality education resources. However, the third-phase project of Beijing Olympic Garden, although able touphold the glorious in the early, but can lead the market opportunities or not to know.Firstly, from the time point, after "restriction of purchase, credit-limited,price-limited" implementation of policies in the past two years, high-end items topurchase group is at stake. Secondly, high-end projects around more and more,opponents changed, increasing competition in the market. Even more crucial is thatbaptism after more than10years real estate marketing, consumer psychology growshumanity on both technology intelligently and in the settlements, or intimate propertyservices. Such as marketing tool is already very mature, increasingly high demands ofthe consumers on the quality of living.Therefore, we must study the competitive market through market research,identifying project competition where "the blue sea", develop targeted itempositioning and marketing strategies, to seize the favorable market position.