Predicament And Solutions To The Enterprises Of Chinese Export Bags&Cases

Currently in a severe international and domestic economic situation, the enterprises of Chinese export bags and cases industry are in great trouble, hardly surviving. By SWOT analysis of Chinese bags&cases industry, the paper came to the result that China is still very competitive in the export of bags and cases. Furthermore in this paper, the developmental status of five biggest Chinese export production base was respectively described with their advantages. Based on that, the paper listed many different ways. After all possible out of trouble ways discussed, the paper mainly probed into the most important two ways, i.e. Self-owned brand building and domestic marketing. By using cases study on domestic brand Binhao, dapai, Mingjiang Gongyi and international famous brand Hemes, the paper detailed explained how the self-owned brands to be set up in OEM enterprises and emphasized the different way for bags and cases export manufacturers and trading company to build their brands. Marketing both in international and domestic market, in a conclusion of a questionnaire survey of different export bags&cases enterprises, is the way to keep sustainable development for Chinese export bags&cases enterprises. The advantages of marketing in domestic by export bags and cases enterprises were detailed listed in the paper. The paper deeply discussed how to market in domestic by three ways, i.e. OEM orders from domestic market, the wholesalers or agents and the retailing terminals and also mentioned the problems that may arise in the future.