| With the development of computer technology, the virtual reality technique has been improved continuously and the online game industry is becoming more mature day by day, resulting in a large number of network game players. The improvement of living standards creates innovative and individual travel needs. The online game market and tourist market has great overlap in market, the combination of which is to meet the needs of tourists and produce a new type of tourism products--Tourist Products of online game Model.Currently, the study of the new product is still in the initial stage, which can be said that the practice is ahead of the backward theory. In order to enrich the theoretical research system, this paper attempts to use the market oriented tourism product development concept, and study the potential target market through the qualitative and quantitative method, the conclusions as guidance for product development.This paper is mainly composed of the following parts:The first part is introduction of the article, which presents the issue on the basis of cognition of the tourist product of network game model development research background, and summarizes the research status domestic and overseas.The second part is the definition of related concepts and theoretical foundation, which definite the related concepts firstly, and then elaborates the theory of industry merge, the experience economy theory and market oriented theory of developing tourism products.The third part is to conduct the market research purposefully and study the behavior preference of target market, through qualitative and quantitative analysis, which divides the target market and summarizes the demand characteristics of the tourist product of network game model from the aspects of gender, age, education, income per month and tourism motivation and so on.The fourth part is to conduct the development of tourism products by making use of the previous conclusion, which includes the analysis of current situation and characteristics of tourism products, the advice of tourism product development points and product development marketing, as well as the study of how to avoid the adverse effect of the game.Finally is to conduct the development planning of the tourist product of network game model on the basis of above analysis, with the Long Gang Dream Park located in Pingyin city Shandong province as an example.The main research results of this paper is the analysis of the current network game market demand characteristics and consumer behavior bias, conduct the product development research by using the conclusions, construct the interactive marketing model of network game model of tourist, and puts forward some suggestions of how to avoid the adverse effects of network games. Through the research, the author hopes the paper could use for reference for the development study of the tourist products of network game model. |
