| S company is a comprehensive company which mainly engaged in retail home appliance and personal electronic. With about nearly 20 years of steady and continuous development of China’s economy, Consumers have more and more rising demands of electronics and personal electronics, S’s business is made a rapid development. At the same time, the number of consumers joining the S membership recent years is blowout quickly. Promotion becomes more and more important in the modern companies. Some are membership bonding promotions. S company needs not only to manage these membership data as well as using or digging data to design a set of sales promotion for S’s members. The object is to improve those membership members satisfied, according to the company’s own sustainable interest.This paper address lots of environments a retail company need to think about when chose and design an optimal design of one promotion for their Membership members. a number of domestic and international existing theories and models as a guide, analysis of S in the implementation of this promotional program, the actual market conditions, the specific use of the actual market research to get customers to consumers on the internal market and choice preference for this promotional program to analyze the possible effect on the market in this promotional program decisions based on customer segmentation correction optimization integer programming model. In this module setting up process, the author use customer segmentation to modify and improve the existing module, using the computer software tools with overall planning and statistics methodology aspect to figure out the optimal solution. And this solution contains advantage and dis-advantage of whether uses customer segmentation. Finally, the author combined the S company’s actually situation to re-evaluate the analysis process of this module and further discuss whether this module situate and feasible to the china actually business environment. |
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