The Research Of Customer Value Creation And Delivery In Membership Warehouse Store Based On Perceived Value

As early as 1954, Drucker,the well-known management scholar, said that no customers to buy and consume the product, but value. Customer value theory is well known both in practice and in theoretical circles that have become increasingly sophisticated, and customer value management is an important marketing content. Customers through the purchase of goods and services to the enterprise to create value, that is. profits, and businesses how to create customer value and achieve customer value? To achieve customer value is the business to maximize value for the creation of enterprises continue to attract, develop and maintain the profitability of target customers and have worked to create superior customer value a process. Retail business as a direct terminal to the customer, there is a big advantage for the customer value realization. With the increased openness of China's retail market, retail competition heats up, as one of Retailing membership warehouse stores, running a very successful abroad, but to China's development is not as foreign as well, although there are some areas development doing well, the overall slow development. In this regard, I try get some results from the perspective of customer value, First clear the basic meaning of customer value, to re-examine the traditional understanding of the concept of the customer through analysis of customer value, then discuss the original model of customer perceived value, analyze the possibility of the implementation process and customer value in membership warehouse stores, and finally give one German retail giant as an example through customer value model described in the case of the use of its shopping centers to provide practical support for the theoretical analysis.Although the membership warehouse store is just a format with only 20 years of development in the country presently, and its status is still not really main retail formats, the author's purpose is to draw some conclusions by this analysis to the domestic retail customers realize the value of providing a reference, thereby enhancing customer loyalty and maintain the stability of customers, ultimately maximizing the value of retail enterprises to create purpose.