Study On The Sustainable Development Of Mice Tourism In Hainan International Tourism Island

Exhibition tourism is the extension of exhibition industry. It’s a senior and specialtourism activities of presentation and a inevitable outcome of the development of miceeconomy. Beijing Olympic Games and Shanghai World Expo’s successfully host China’sexhibition industry to a new level, at the same time, also prompted China’s convention andexhibition tourism gradually evolved into a new tourism industry. Mice tourism has thebroad market prospect and profit growth point. That will inject some new vitality into thedevelopment of tourism in our country. But at the same time, the rapid rise of exhibitionindustry development and also produced a series of questions that restrict the exhibition thesustainable development of tourism industry.At present, the construction and development of international tourism on Hainanisland is coming into a key period. Mice and tourism will be closely together afterCombining with the unique tourism resources, and that will actively make a brand ofHainan mice tourism. And explore a sustainable development model will play a pivotalrole to Hainan mice tourism development. Therefore, this article takes Hainan internationaltourism development and construction as the turning point, to analysis hainan the presentsituation of mice tourism. To find and abandon the problems and deficiencies in theprocess of the mice tourism. Prominent hainan tourism brand exhibition competitiveadvantage and actively constructing a scientific and reasonable sustainable developmentmodel of mice tourism. In order to promote the sustainable development of tourismindustry exhibition.Through the study of this paper,not only building a set of evaluation index system ofthe sustainable development of mice tourism, but also expand the evaluation theory of ruraltourism sustainable development, and provided more supports and references for miceTourism Administration to establish a scientific and reasonable rural tourism sustainabledevelopment countermeasures. provide some reference and support countermeasures to thedepartment of mice tourism with in-depth reading《The state council on promoting theinternational tourism development of hainan island certain opinions》and Suggestions of hainan tourism.