The Study Of Bancassurance Business's Develope Strategy In China

Bancassurance appears in recent years. Its definition is various. Bancassurance is an inter-permeated strategy used by the insurance company or bank. It mixes many kinds of finance services of the insurancecompany and bank. And it meets customer's pluralityization need of the finance services by offering finance services connecting with insurancethrough sharing the resource of customers and sales channel. The genuine development of bancassurance began from the 80's of 20th century. Europeis the original place of bancassurance. And afterwards, the bancassurancedevelops very rapidly. The proportion of bancassurance premium in totalpremium constantly goes up. The bancassurance in France,Spain,Portugal,Sweden and Austria is relatively advanced. The bancassurance income isabout 50%-60%of gross life insurance market income; and in other nations like Belgium, Italy,Germany and Britain etc, the proportion is between 20%-35%.The international economic integration is the outer cause of the bancassurance development. The inherent factor of bancassurance development is the result of the intense competition of finance industry.It is gegerally accepted by domestic financial researchers and managers that the development of bancassurance in our country is following a main trend of management integration in international financial cicles; however, bancassurance in our country in still in a preliminary stage of extensiveness because of lack of theory and practical experience. This dissertation focuses on the existing problems and underlying restrictive factors during development of bancassurance in China and provides some Countermeasures and proposals. Some theories and background of bancassurance are introduced at the beginning; the motivation, developing process and current situation of bancassurance in western countries are detailed in addition; On the basis of positive review over development of bancassurance in China, the exiting problems and underlying restrictive factors are analyzed afterward; Some Countermeasures and proposals are provided finally in this article.