Research On The Tourism Enterprise Risk Management

In the middle of last century, risk management, some risk management experts believes that risk management activities are one of all the six management activities. Currently, research on risk management is mainly in the financial sector, with the“Comprehensive Risk Management Guidance for Central Enterprise”introduced. Research on comprehensive management and risk management is getting into other industries. Tourism enterprises as a special business with strong personality, their risk management activities are also different with other enterprises. Although most risks faced by tourism enterprises are simple, building an effective risk management system is still very difficult. From the basic theory of the tourism enterprise management and enterprise risk management, this article introduces some theory knowledge in tourism enterprise and enterprise risk management, and summarizes some methods to identify and evaluate risk, and identify the risks in the process of the tourism operation management. Then according to the results of identification and evaluation, some risk countermeasures are provided. At the same time, the article detailed analysis them combining with case studies. Finally, it tries to build the risk management system of tourism enterprise, and points out the risk factors and mechanism. All of these are to promote to build of the tourism enterprise risk management system, and to provide reference for tourism enterprise to develop effective risk management, and to lead out better ideas.Entrepreneurs in the business management process, always say“gingerly treading on thin ice”, risk is a serious challenge to the sustained and stable operation of tourism enterprise. Especially in tourism enterprises, fluctuations and crises are the normal operating environment. Therefore, it is necessary for the tourism enterprise to learn to recognize the risks, and make the right evaluations to effectively deal with various types of risk status. It is required that tourism enterprises can establish an effective risk management system to prevent and avoid all types of risk, and promote their own better development , and make possible contribution for creating a more stable trade environment . How to effectively manage risk, continuing operations for tourism enterprises are the purpose to study tourism enterprise risk management.