Research On Strategic Cost Management In Hotel Industry

With the development of science technology and economy, the world is going into economic globalization, and the big changes of competitive environment which the modern enterprises faced impact cost management. The internal force of those changes is creation and the need to keep competitive advantage. Now, it’s hard to obtain the information for creation or keeping competitive advantage from traditional cost management information, therefore, the theory and method on traditional cost management should be expanded strategically on function.Modern hotel operation is aiming at improving self economic benefits; they pay more attention on service and personalized product, but less on the consumer product. And the customers prefer service and creative product, and they are enjoying consuming and distinctive super value. In strategic cost management, it’s very important to bring the external factor such as customer into cost management, only when bringing strategic cost management into cost management radically, then the hotel cost management benefit can be promoted integrally. A basic analysis frame of strategic cost management can be shaped by combining strategy management system based on primary feature of hotel industry from a strategic point of view.In this article, I regard the use of strategic cost management system in hotel cost management is as the core content, and point out the traditional cost management’s defect in the new situation and indicate a creation on modern cost system:strategic cost management by staying in touch with the practical situation of hotel industry in China and analyzing hotel industry’s trend of development. And at the same time, I analyzed its feature, searched the problems in strategic cost management according to many cases, and come to a conclusion. Start the study on the theory and method of strategic cost management according to basic theory and practice these two aspects.Including the following contents: a. Put forward a theory frame of strategic cost management in hotel industry, and pointed out the internal logical relation between main contents in this theory frame. There are Similarities and differences between strategic cost management environment and traditional cost management in hotel industry, and the strategic cost management is more professional.b. General method of integrated analysis and strategic positioning, analyzed the strategic positioning of the whole industry and basic competence in hotel industry based on the practice of hotel industry.c. The foundation work system of strategic cost management contains value chain analysis and cost driver analysis. Value chain is a kind of strategic analytical tools; it stated the content and method of value chain analysis into three aspects such as profession value chain, internal value chain of the enterprise and rival value chain. On the basis of value chain analysis, and analyzed strategic cost driver from structured cost driver and executive cost driver according to the practice of hotel industry, so as to definite the issue of cost management, and find out cost driving factors.d. Put forward to rebuild profession value chain and inter value chain of hotel industry combining with practice on the basis of analysis on actual cost management pattern. And finally, discussed how dose hotel carry out working cost management...