The Study On Competitive Strategy Of CF Securities Company Limited

Securities company as to promote China’s capital market rapid and steadydevelopment of an important force, China has become the important component ofthe socialist market economy. By the end of 2011, China’s securities companies(standardization ) amount to already amounted to 109, sales close to 5000, theregistered capital of 120 billion Yuan breakthrough. In the capital market of ourcountry is in structural adjustment and improve the basic system for the primary stageof development, China’s securities companies generally performed for profit way only,service convergence, management is not fine, no characteristics, core competitionability is not strong, not strong capability of innovation. Along with our countryeconomy structure and industrial layout adjustment, the state-owned assetsmanagement system reform deepen further, the stock market will really have greatdevelopment, innovation era. The securities industry profit model, competitionpattern will produce major change. Although the traditional channel business profitpattern still can obtain a certain profit space, but the Commission liberalization willlead to lower profit margins, the investment adviser, set the financial and other nonchannel business will develop quickly, and may become a high growth, high yield andstable source of income. Comprehensive innovation and scale, the group ofdevelopment will become the key to the development of securities companies. Whilesmall scale, lack of core competitiveness of securities companies will be merged orbankruptcy. The CF securities company face this cruel competition, must step by step,accelerate the profit model and operating mechanism of the market transition, out ofthe feature has its own path of development. And to do that we must have a clearcompetitive strategy. In order to win the competition.Develop effective competitive strategy is the enterprise in the market remaininvincible in the core. The key point is to tap their own potential advantages, but these advantages are competitors do not have or lack of special abilities. Using thesefeatures, enterprise customers can improve more convenient, effective product orservice. Enterprises should focus on analysis of industry competition in thedeep-seated factor, and location of their advantages and disadvantages, the integrationof precious resource in enterprises, human, financial, material resources to theadvantage of the enterprise, put their own characteristics do big, do strong. In order toimprove the enterprise’s market share and profitability.This paper introduces the Chinese securities industry development presentsituation and the existence question, and the securities company’s domestic andexternal economic environment and the securities industry competition environmentcarried out in-depth analysis, combined with the actual situation of CF securities, theuse of SWOT analysis, Michael Potter’s theory of competitive strategy, the promotionstage of CF securities company should take the competition strategy. According to thedifferent applications of different competition strategy. To realize the CF securitiescompany’s development goal, which is to build a company with core competitiveness,sustainable development of modern financial holding group company. This paper isbased on the CF securities company itself situations to develop competitive strategy,for other securities companies have certain reference and inspiration.