Research On Government Regulatory Mechanism And Credit Intermediation Mechanism Of Online Payment Credit Problem

With the rapid development of network technology, information processing and transmission has broken through time, space and geographical boundaries, e-commerce has become a new trend of the world trade and economic development. The rapid development of Internet in China and the strong growth of China’s economy have also led to the domestic e-commerce opportunities. However, with the rate of online payment fraud continuing to raise, as a core part of e-commerce, online payment with credit issues has drawn greater attention.The paper first studies the emergence of online payment with credit issues in e-commerce economy, analyzes its causes and mechanism of the theory. Some scholars have studied the domestic credit mechanisms for e-commerce, however, the main conclusions focused on the intermediary institutions’facilitating credit and confidence-building. In this paper, e-commerce online payment credit mechanism is composed of two parts, the formal mechanisms and informal mechanisms. Formal mechanisms are mainly implemented by the Government, which means this kind of mechanisms plans strongly, results faster, affects a wide range and has huge input costs. Informal mechanisms are mainly implemented by an intermediary institution, which means this kind of mechanisms targets strongly, products rich, has work of high efficiency and small input costs. At present, only the combination and co-ordination between government-driven formal mechanisms and intermediary institution-driven informal mechanisms can truly promote the health of e-commerce online payment developing healthily and steadily.In this paper, through the use of game theory and information economics, economics of e-commerce-related theory, game models are built in the excavation of its new markets based on the characteristics of the credit system to seek to establish a reasonable mechanism. The results of solving the model first theoretical prove that the Government need to arbitrate in the e-commerce online payment credit issues, using arbitration factor "r" to influence the development of e-business online transactions.Later bases on the analysis of the most representative intermediaries-TaoBao objective case, this paper discusses China’s e-commerce transactions online credit intermediation mechanisms. Credit mechanism of Taobao relays on not only the traditional practice of the content of intermediary credit mechanism, but also the continuous R & D and daring innovation. The development of payment security-paid Bao, made Taobao in a very short time become the dominant market.To sum up, through solving the game theory model and analyzing Taobao in China’s development, there is still a long way to go before China’s under network market moves towards prosperity and orderly. Paid Bao pay makes up a lesson for the lack of confidence in online economy. The government also needs to add the corresponding. This supplement is not paid as simply and quickly as paid Bao, it needs more comprehensive and system-based security. This has repeatedly proven that at this stage China’s development of online e-commerce payment needs for an improvement of credit intermediary mechanism, as well as government’s implementation of punishment in a reasonable manner. Through the coordination, cooperation and mutual support between the two mechanisms, we hope to form a good e-commerce online payment credit environment.