Performance Management Based On Balanced Scorecard Of Household Appliance Chain Enterprises

Recent years household appliance chain enterprises havedeveloped very quickly. The household appliance chain enterprisesshare a majority amount of sales in retail market of householdappliance now. The purpose of this thesis is the research ofhousehold appliance chain enterprises characteristics to findsuitable business performance management tools to promote thedevelopment of enterprises. Rapid expansion of the enterprise needsadvanced performance management system to promote development andhow to use balanced scorecard to build a performance managementsystem for household appliance chain enterprises is the maindirection of the thesis.The thesis has analyzed the current situation of householdappliance chain enterprises and the characteristics of them. Thenit summarized the problems in performance management. Balancedscorecard can be used in household appliance chain enterprises andimprove the performance management system. The thesis designedperformance management system based on balanced scorecard from fourperspectives which include customer, financial，internal processand learning and growth.By using the Balanced Scorecard to makeenterprise strategy implementation is beneficial to enhance the household appliance chain enterprises operating performance toenhance the household appliance chain enterprises competitiveadvantages is the research conclusion of the paper.The conclusion of the thesis is using the balanced scorecard tocombine strategy with the performance of branches and employee willimprove the management efficiency and performance of householdappliance chain enterprises.