Study On Partnerships Of Household Appliance Manufacturers And3PLS Based On Synergetic Theory

At present, with the continuous development of economic globalization, enterprisescontinue to increase; the competition of home appliance market becomes increasingly fierce.In order to cope with the fierce market competition, small household appliancemanufacturers outsourcing logistics to the third party logistics company (Third-PartyLogistics Service Provider,3PLS). Therefore, how to effectively manage partnership of thehousehold appliance manufacturers and3PLS has become a pressing matter of the moment!In view of the current research situation and the existence insufficiency of partnershipbetween household appliance manufacturers and3PLS, the article proposed “study onpartnerships of household appliance manufacturers and3PLS based on synergetictheory”.In this paper, collaboration of household appliance manufacturing enterprises and3PLS as the breakthrough point, launched on household appliances manufacturingenterprises and3PLS partnership research. Firstly, expatiate the connotation of bilateralcooperation on both sides; and analysis collaborative possibilities; secondly, analysiscollaboration mechanism of household appliances manufacturing enterprises and3PLSbased on the synergetic theory related principle; then, with the help of household appliancemanufacturing enterprise and3PLS to form the logistics supply and demand systemcoordination degree to reflect both collaboration level. By building on the appliancelogistics supply and demand system coordination degree model (Synergy of ApplianceLogistics System, SALS) were positive, indicating this model the feasibility and rationality.Finally, on the basis of empirical results come out strategy of household appliancemanufacturers to further maintain good relationship with3PLS.On the one hand, introduction cooperation to research partnership of householdappliance manufacturers and3PLS systematically, conduce to us deepening theunderstanding on enterprise behavior, enrich the research methods of management; on theother hand provide reference and reference for the household appliance manufacturingenterprise management partnership with the third party logistics company.