Enterprise Intellectual Property Protection Theory And Practice Research

Enterprise intellectual property protection is an important aspect of enterprisemanagement, also is the core competitiveness of enterprises to reflect, related toenterprise’s existence and long-term development. Enterprise intellectual propertyprotection is a complicated system engineering, is the enterprise long-term task, andneed to enterprise each of the employees of efforts. Enterprise intellectual propertyprotection is stressed in the existing legal mechanism, enterprise to create their ownintellectual achievement of planning, confirm, organization, management,maintenance, and stop the infringement, and to enhance the competitive power ofenterprise or profits of the floorboard of creativity a series of activities. Enterpriseintellectual property is the enterprise for daily operation process in creation and getintellectual achievements (trademark, patent, computer software, etc) has a series ofintangible property right collectively, including the extension of the trademark right,patent, copyright, new varieties of plants, layout-design of integrated circuits, theright of enterprise name right, enterprise packing and packaging power, the businesssecret rights, domain name, the right of current network address right, wireless website, the right of other and unfair competition and antitrust related rights.The developed countries of the enterprise in the protection of intellectualproperty rights the fore, accumulate a lot of valuable experience.The developedcountries of the enterprise set up special, and the sound of intellectual propertyprotection agency, set up perfect intellectual property risk management system, makeperfect the system of intellectual property rights protection, the implementation ofnew technology to area for the key to patent strategy as the core of the intellectualproperty rights layout.At present, our country enterprise intellectual propertyprotection has obtained some achievements, and intellectual property protectionconsciousness to get some degree of improving, patent and trademark application inincrease year by year, etc.But, our country enterprise intellectual property protectionand the developed countries of the enterprise than there are certaindisparity.Enterprise a lack of intellectual property protection consciousness, a lack ofintellectual property management system, not set up special knowledge propertyright management agencies and configuration full-time staff, did not implemententerprise intellectual property rights strategy, handing the layout of the intellectualproperty rights in idle, idle at processing knowledge property dispute. In order to cope with the domestic and international market competition, ourcountry enterprise must learn foreign enterprise precious experience, and constantlystrengthen enterprise’s intellectual property rights.Our country enterprise need tostrengthen intellectual property protection consciousness; Perfect enterpriseintellectual property rights protection system, making enterprise intellectual propertypolicy, making enterprise property management manual, formulate the relatedintellectual property rights management system;Establish specialized knowledgeproperty right management institutions, equipped with special managementpersonnel;The implementation of intellectual property strategy, the implementationof the commercial secret strategy, implement trademark strategy;To strengthenenterprise intellectual property layout;. Actively respond to domestic intellectualproperty dispute and international intellectual property dispute.