Analyse The Dififculty Of Help Program Through "Xiao Wu Help"

TV column from the beginning until now help, has gone through a few years, itwas once an important magic weapon the local TV media, the audience’s attentiongrabbing market access, create the media influence, but at the moment, but suffered adouble pincer attack from both inside and outside the: inside, many help programform aging, homogenization, the trivial, superficial, vulgarization; on the external, therapid development of new media, breaking the original pattern of the media, themedia competition is more and more from thermalization, TV help program inevitablysuffer, ratings decline, loss of audience, no longer the heyday of the scenery,weakening the competitiveness. Column development bottleneck, despite attempts toa major revision, but help program edge is fading, and in reality gradually fade away.To explore the Chinese to help transition dilemma column, far-reaching significanceto the future development of help program. So, to show how to break through thebottleneck, the successful transformation? This is the television practitioners nowmust seriously consider the issue, this paper in the background of the transformationdilemma TV programs to help, aims to initiate, academia, the industry’s attention.This paper uses the method of case analysis and qualitative research, based onthe local Shijiazhuang television " Xiao Wu help " analysis of the case as thebreakthrough point, through the case analysis, discovery and summary of current helpexists in the transition section of the dilemma. Aiming at the problems found, in theperspective of cultural studies, expand the qualitative analysis, to the Chinesetelevision help column gives the analysis and interpretation of the theory of. Based onthe practical research and theoretical analysis, to determine their own research ideas.From the point of view of journalism, sociology, art theory, in-depth study oftransition dilemma problem of domestic help program. The article to help columntransformation dilemma mainly from the media system, media environment, theaudience dilemma dilemma predicament, ethical dilemma four aspects of in-depthstudy.