Company Marketing Management System Design And Implementation Of Linyi Unicom

Marketing management system needs to build a production line running around, analysis, display, monitoring, early warning system, system emphasizes process management and data digging, the ultimate goal is to build a comprehensive production system for global, full service.The system through the whole business module integration, process management, data grid step by step, integration of information resources sharing, the establishment of evaluation and analysis of data mining model potential of advanced concepts and methods, new models, new ideas and the implementation of precision marketing and management in the company through the IT mode, the construction and application of synchronization, the to maximize the benefit as soon as possible.The system uses the popular java language development, mature technology based on SSH (Struts+Spring+Hibernate) framework, database using Oracle11g. Process development room over the years has been committed to the development of technology, the architecture of JAVA JSP based on J2EE, technical architecture major support system with the group, province company is the same, is the international mainstream of the software architecture, the technology is mature, suitable for large-scale business system development and deployment, and open source technology can save a number of software investment.Through the construction of marketing management system, based on the integration of enterprise resources data, and production personnel management can master the information in real time, a good foundation for the fine management to lay, to increase information sharing, improve work efficiency, power management decision-making has played a good role.At present, the system has entered the maintenance phase, the system runs in good condition. The system is a good solution to the marketing management of chaos management malpractice, very good to improve the management level of the company’s marketing.