Social Media Traffic Research

As a new media forms in Internet technology, social media give the user greatparticipation space by the high degree of openness and cost-effectiveaccession.Today, social media has become an extremely important form of media inthe world.Social media has some characteristics,for example participation,dialogue,openness,exchange,community,communication and on,Based on these characteristics,social media can be divided into the“social attribute”media and the“mediaattribute”media.View from the development of social media, we can find that the"social property" media is increasingly important in the whole social media.The structure of social media built on the complex social networks.The abilitythat social media use to build such a complex online social network is based onInternet technology. With Internet technology and unique social network structures,social media is showing a lot of new features in the information communicate.Thebiggest feature is that the social media has an extremely complex communicationstructure, nearly contain all kinds of communications in the development of humancommunication history.As an important representative of the social media,Microblogging follows thecommon features of social media communication. In addition, microblogging ismore complex in social networks,so it shows some new characteristics.To study the complex communication structure of microblogging is need to findthe internal information-flows of microblogging.We hope to find theinformation-flow in microscopic with some quantitative studies.At last,we findsome regulars about the period of information-flows and and the characteristics ofthe information-flows.Also,we found the characteristics of step-information-flow,and the role of gatekeeper that the social media played in information communicate.Through the Microblogging information-flow analysis,we found that the virtualsocial network could made some effects of information-flows in Microblogging.Cause all the social media has the similar virtual social network,theresult will give some reference.to social media study.