Study On Maodun Literary Prize And Publishing Communication

Nowadays, publishing media constantly update their media like state and a wealth of popular culture style, Gradually integrated into daily life not only of the media, to participate in the building of reality, and the body of media significance is underlined, has become an important factor in analyzing contemporary literature can not be circumvented.With the end of the eighth Mao Dun Literary Prize, as the first major literary awards in contemporary China, Literary Prize broadly not only reflects the development of nearly thirty decades of literature, but also witnesses the development course of the Publishing Literature during the past30-years.In the90’s, mass media had formed a new climate and provided a new space for literature, which sets off a chain transformation among the writer, work, reader and editor.From new media publishing to traditional publishing, publication dissemination not only witnesses the development of science and technology, but also promotes the development of literature. Take The Mao Dun Literary Prize as an example, we has explored the relationship between the publishing communication and literature. This article is willing to illustrate the relationship of Mao Dun Literary Prize and Publishing communication from the following aspects:the construction of The Mao Dun Literary Prize dissemination platform; the analysis of Mao Dun’s propagation mode; the role analysis of the writers and editors as the disseminators; the audience analysis of the flux around media and the Mao Dun Literary Prize. Put the simple literary relationship "writer-work-reader" into the communication, and find out the correspondence relationship of five dissemination elements (communicators, media, information, recipient feedback) and literary communication. In this thesis, the main part is structured referring to the Lazarsfeld propagation model. On the use of the theories and methods, there are not only the dissemination of learning and publishing theory, but also more attention paid on absorbing traditional literary theory and. As the developing the Mao Dun Literature Prize and contemporary literature, all stages in communication process have some complex and unpredictable objective and subjective factors. Some areas may not be fully expanded, and some phenomenon may take longer to grasp its developmental context. So we don’t want to have a conclusion, but provide a angle and immediate observation on this angle.This paper is divided into seven parts. The fist part is the exordium that proposes the research motivation and purpose. The part is also a brief explanation to study objective, related literature and study methodology. The second part has summarized the building of Mao Dun Literature Prize’s dissemination platform. The third part analyzed the Mao Dun Literature Prize works dissemination modes. The forth part studied the author of the Mao Dun Literature Prize in the areas of Literature and Communication. The fifth part is analyzed the Mao Dun Literature Prize works with the press, film and television drama, the network of relations. The sixth part is analyzed the acceptance of the reader, the reader contain ordinary readers and literary critics. Finally, to summarize the literature can not be separated from media, the summative stressed published spread the importance of literary development.