The Research Of Audience Accepting Motivation With The Hot Internet Video In The TV Media

In the context of integration of various types of media today, the traditional TV and online media has quietly emerged convergence trend on the forms and to varying degrees. Video shot by shot off, is bound to cause the flow of information on another concern. WEB1.0era, video, information flow (information flow) of media from traditional TV to the network. The era of in WEB2.0network interaction, due to the emergence of citizen journalists shot off, the video streams began to hand, counter-current phenomena, from the network into the traditional television. Between network media and traditional media have begun to form a complementary relationship of mutual integration, at the same time, traditional TV and online video has also become the main platform to seize the video information.Hotspot hotspot video into the traditional TV ratings phenomenon, through literature analysis, experimentation, data analysis and questionnaire survey, the audience for analysis and found that audience to watch online video of the reasons there are many, but mainly online video fresh, exotic, exciting, wide variety of features, the audience like to see, looking forward to see this phenomenon reflects the viewers’ choice to view the content affected by psychological factors, but there is still the main few kinds of psychological domination.