The United Loyalty Point Platform Of BTG For R&D

The united loyalty point is an innovative integration model From business pointof view，The united loyalty point will be expanded points consumption channels，Improve the business to consumer use value of the integral，Improve customer loyalty,and promote the growth of the main business of the enterprise itself From theviewpoint of consumers，The united loyalty point will be a collection of thecustomer’s overall integral value To achieve customer holds the maximum value ofthe integral And because of the points can be used in the various companies, Fullysatisfy the customer diversification consumption requirements. Therefore, The unitedloyalty point has a huge potential market requirements.This article draws on the experience of many foreign successful cases，and pointsto the domestic market research and analysis. Starting from the integral businessmodel, and puts forward the system construction goal. combined with the actualsituation of the BTG, made specific to build the united loyalty point technologyplatform design. To form a set of actionable system solutions. From a technicalperspective, the program has a certain amount of copies. For other types of Groupenterprises established The United loyalty point platforms provide the valid references.Helps companies increase customer loyalty to a certain extent, the realizationenterprise integration maximize internal resources. To enhance the competitiveness ofenterprises in market and lay a solid foundation.