Design And Implementation Of Loyalty Analysis System For Mianyang Mobile

With the development of communication and increasingly fierce marketcompetition, the enterprise economic efficiency as the center, according to the laws ofthe market, seize the opportunity, customer retention is the fundamental principle. It isessential to the enterprise competition, how to make customers more satisfied, moreloyal to the enterprise, customer value has improved, but also increase their income andprofits of this kind of problem, hitherto unknown is the operator attention. And in theprocess of expanding profit, maintain old customers for the cost will be far less than thecost of attracting new customers, therefore, focuses on customer satisfaction, to taketimely measures to retain, but also a necessary way to improve the competitiveness ofenterprises.This paper introduces the mobile communication market factors influencecustomer loyalty system research background, the research status at home and abroad,and in the Windows platform based on B/S structure design of Mianyang mobilecustomer loyalty analysis system of some key technologies, specifically as follows.(1) determine the data mining algorithm, due to the Bias network algorithm hasgreat advantages in processing data exist to this problem, at the same time, he can be apriori knowledge with the training set probability data well combined into one, thispaper choose to use the Bias network method is used to establish analysis model.(2) build customer loyalty analysis model system, building process of the model isdivided into deterministic system business purpose, to understand the data, datapreparation, establishment of the five basic steps of model and evaluation model,. Eachstep should be responsible for their different tasks. The preparation of this process byselecting the data, data cleaning data, select Properties and conversion range fourperiods. Through the above five steps after the customer loyalty analysis model of thesystem has been basically established.(3) the design and Realization of the system of customer loyalty analysis, toestablish a satisfying system, must first carry out a detailed analysis on the systemshould be established, including system requirements analysis, feasibility and how is thebusiness process, in order to understand the users have different business and process performance requirements and what functional requirements, system implementationand system feasibility of this system, and on this basis, the detailed design of functionalarchitecture design, database design, data source integration and the functional modulesof the system, shows the function interface, and the key functions of the system aretested.