On The Correlation Between In New Media Technologies And The Farmers’ Quality Of Life

Based on the theory of communication as the research theoretical framework, thepopularization and application of new media technologies in the rural as the researchbackground, discussion on the correlation between in new media technologies andfarmers’ quality of life.Understand new media technologies how to break the timechains, extension of farmer facial features,extending farmers’ tentacles for gettinginformation. This article mainly uses the literature research method and empiricalresearch method. In Sichuan Province under the jurisdiction of District five inMeishan County in the three county (QingShen county, Dongpo District, RenShoucounty) of rural residents as a research object.Invesigation the prevalence of newmedia technologies in rural areas, farmers’ grasp and application of the new media(mobile phone, computer) function. Through the investigation of new mediatechnologies’ popularity rate, the degree of contact, contact frequency, and the use ofthe new media dependence, in order to analysis the correlation between in new mediatechnologies and farmers’ quality of life.This study found: one is the new media technologies changes the farmer’sexchange way, widen communication range, improve the communication efficiency;two is the new media technologies accelerate rural modernization, farmers’ way of lifeand concept of consumption increasing as urban residents, they talk about the sametopic, in a similar fashion; three is the new media technology has brought in newinformation of the outside world, new opportunity, accelerate the social mobility ofthe peasants, promote the rapid development of the rural economy;four is due to theslow development of rural economy, farmers’ own cultural knowledge is not high,New media technology in rural development has the following shortcomings: one isthe popularity of network technology and the popularity of computer terminal is stillsparks of fire,the rural on the edge of the information.This will hinder the agriculturainformatization process.Two is the application of new media technology is notfull.The use of the new medium is confined to its basic functions, ignored it’spersonalization features, so that the new media technology effect sells at a discountgreatly. Leading to urban and rural" digital divide" aggravate enlarge, new mediatechnologies on the quality of farmers’ informatization life effect showed only thesuperficial prosperity.To solve these problems, the author thinks, to development the rural ecological media,first is to adhere the traditional media and new media have commondevelopment, achieve the complementary between different media function. Speedingup the realization of new media in rural penetration, especially the network media,therefore, the country should strengthen rural infrastructure construction of new mediatechnologies; local government should take positive actions, provide policy guidanceand financial support to the popularity of new media technologies; Moreimportantly,the farmers need to change their concepts, take the initiative to use newmedia, study new media knowledge, improve their new media literacy; thecommunity should form resultant force, common for the popularity of new mediatechnology in rural areas, and rural informatization construction to do what little onecan to help.