Hunan Mobile Open Group Business Management Platrom

As the customer scale and share of revenue expanded rapidly, Group customers offered an increaSIng value contribution to telecom operators in recent years. Group customer services played an important role in revenue growth and customer retention. The operator is facing a high risk of loSIng group customers due to fierce market competition:the SImplicity revenue structure and the homogenization of products, in the mean while the superviSIon becomes rigorous from the external environment. In order to reinforce the user experience of group customer servicers and enrich the product and applications in the group customer market, CMCC Hunan ltd introduced the market mechanism to implement an effective product life cycle management and initiated the tranSItion of ADC application platform to an open group buSIness management platform.This article illustrated the deSIgn ideas of the open group buSIness management platform by analyzing the technical implementation and system architecture. It demonstrated the convergence of buSIness management and platform control as well.The open platform forms a complete ecological chain including partnership qualification management, buSIness assessment, buSIness introduction, product implementation, and after-sales services. Self-service access to the open platform is available to qualified System Integrators and the participated SIs rely on survival of the fittest of the market mechanism. On the other hand the platform provides multiple services by setting up direct connection to the customer. The flexibility and automaticity of the platform changed the mode of services and dramatically reduced the labor cost. It helps to merge resources and perform accurate services to high-end group customer retention. The open group buSIness management platform enables Operator to provide open environment and friendly interface for partners to work more creative and efficient. It helps to facilitate product development and buSIness hosting process.The convergence of content and application provides one-stop services and the knowledge tank and online helper improved the convenience of self-service. The wide range of products and services also helped to avoid buSIness losses and inconvenience to the end users due to deletions of products.