The Design And Implementation Of Evaluation System Of Hunan Mobile Group Customers' Stability

Group Customers is becoming the focus of competition for communication enterprises to enter 3G full services operation period, and the Group unit stability is one of the basic crutches to carry out Group Customers marketing service. Currently, there're some deficiency proverbially, for example, the feedback of market competitive information is not very complete and in time, the responses to contention of group customers are mainly focus on the charges, the rate of industry penetration is not deep enough, and the ability to deeply bundle group customers is not very strong. These problems exist in the mobile communication operators'work for maintaining group customers'stability.This thesis aims at solving these current problems in the mobile communication operators'work of maintaining the group customers'stability, such as information feedback delay, lack of standardization of monitoring assessment system, integration infirmness. The thesis presents a model to evaluate and enhance group customers' stability based on data mining, designs and implements the mobile group clients' stability assessment system for fully enhance the stability of group customer. The main contents of this paper are as follows:First, A model comprises of a serial of modules, such as beforehand prevention module, process control module, afterwards evaluation and upgraded module is established. This model can efficiently analyze the trend of group instability and provide reasonable measures for group sell service.Second, One kind of system which based on the group customers'stability evaluation, observing and alarm, and customers manager work supervising is constituted. This system could dig the unstable factors as early as possible and help improving group customers'stability.The result of system operation shows that:The group customers'stability indicators continue to increase, the competitive capacity significantly enhanced, the Account Manager's work effectively improved, thus ensuring the market share of group customer and income level.